Whether on a freelance, project by project basis, as a remote member of your team, or as a retained consultant for your brand or agency; working with me means you’re able to tap into my 14+ years of industry experience, insight, and expertise, in a way that aligns with your company, project and team goals.
CREATIVE CONCEPT IDEATION
PITCH DECK BUILD OUT
EVENT STRATEGY DEVELOPMENT
CONTENT STRATEGY INTEGRATION
EXPERIENTIAL CAMPAIGN PROCESS MAPPING
EVENT PRODUCTION AND COORDINATION
LIVE SOCIAL BRAND POSITIONING
…AND MORE.
CONSULTANCY
authentic.
provocative.
meaningful.
With a proven balance of strategic planning, meaningful storytelling and creative ideation, I help brands and agencies conceptualise, develop and execute powerful, successful events and experiential marketing moments to smash their business goals head-on.
Developing event pitch decks and strategies rooted in innovative concepts, a narrative-driven campaign approach, and an intentional, impactful process that truly gets results.
Working with clients to transform this strategy from a deck concept into a physical live event moment with the power to place your brand in the eyes, hands and hearts of it’s target audience.
It’s been a pleasure to work with…
- DOMINIC FARROW, AGENCY CEO
“Zoë has a mind like no-one else, always managing to seamlessly merge creativity with strategic flow, she smashes the brief every time! With her innate skill for storytelling, distilling a company’s vision, and translating that into an engaging and commercial brand event, Zoë creates impact with authenticity – which is always a winner with our clients.”
- ZoË jenkin
creativity without strategy is art.
creativity with strategy is marketing.
let’s blur the lines.
Whether on a freelance, project by project basis, as a remote member of your team, or as a retained consultant for your brand or agency; working with me means you’re able to tap into my 14+ years of industry experience, insight, and expertise, in a way that aligns with your company, project and team goals.
CREATIVE CONCEPT IDEATION – PITCH DECK BUILD OUT – EVENT STRATEGY DEVELOPMENT – CONTENT STRATEGY DEVELOPMENT – EXPERIENTIAL CAMPAIGN PROCESS MAPPING – EVENT PRODUCTION AND COORDINATION – LIVE SOCIAL BRAND POSITIONING – AND MORE…
CONSULTANCY
authentic.
provocative.
meaningful.
With a proven balance of strategic planning, meaningful storytelling and creative ideation, I help brands and agencies conceptualise, develop and execute powerful, successful events and experiential marketing moments to smash their business goals head-on.
Developing event pitch decks and strategies rooted in innovative concepts, a narrative-driven campaign approach, and an intentional, impactful process that truly gets results.
Working with clients to transform this strategy from a deck concept into a physical live event moment with the power to place your brand in the eyes, hands and hearts of it’s target audience.
It’s been a pleasure to work with…
- DOMINIC FARROW, AGENCY CEO
“Zoë has a mind like no-one else, always managing to seamlessly merge creativity with strategic flow, she smashes the brief every time! With her innate skill for storytelling, distilling a company’s vision, and translating that into an engaging and commercial brand event, Zoë creates impact with authenticity – which is always a winner with our clients.”
- ZoË jenkin
creativity without strategy is art.
creativity with strategy is marketing.
let’s blur the lines.
CONSULTANCY FOR
brands &
agencies
Time To Supercharge Your Next Campaign.
MY SERVICES
SPECIALITY 01
Creative
Marketing
Strategy
SUMMARY
Marketing is essentially about delivering your message in authentic, provocative or creative ways, that attract, resonate, impact and even disrupt.
With a proven balance of strategic thinking, meaningful storytelling and creative ideation, I help brands and agencies conceptualise, develop and execute powerful, successful marketing to smash their business goals head-on.
I develop pitch decks and marketing strategies based on innovative concepts, a narrative-driven campaign approach, and an intentional, impactful, integrated flow that truly gets results.
core elements
Brief Dissection & Research
Campaign Concept Ideation
Integrated Marketing Flow
Strategy Pitch Deck
CAMPAIGNS WITH...
SPECIALITY 02
BRAND BUILDING
CORE ELEMENTS
Audience & Niche
Your Brand Message
Your Brand Heart
Storytelling Web Presence
YOUR BRAND CAN BE...
BRAND CULTURE
It’s vital to not only build your visual brand identity but also to create a culture.
Creating a holistic brand that fully encapsulates your story, values, vision, and voice will provide ultimate clarity on your unique position in the market and establish your fundamental brand essence.
Brand-building is a comprehensive process to distil down what you and your business are all about – why you exist, what’s your purpose and where you’re taking it.
Ultimately helping you define and project this to attract the right audience, competitively position you in your niche, and build a profitable future.
SPECIALITY 03
SOCIAL CONTENT STRATEGY
So, content...
Every brand needs to continuously engage, reinvigorate, and offer relevant content. Sharing genuine stories, inspiring ideas & authentic voices that truly resonate, is the way your audience feels connected to your brand. It’s all about storytelling.
To have impact, your brand messaging needs to have a narrative that goes beyond just selling.
Millennials & Gen Z’s don’t mind being advertised to, they embrace it when done well. But to gain the respect and buying power of this ad-savvy audience, content needs to be relevant, innovative and ethical. Whatever it is, the way you tell your story online can make all the difference.
core elements
Audience & Goals
Core Pillars & Buckets
Concepts & Calendar
creation & Distribution
CONTENT WITH...
SPECIALITY 04
influencer
marketing
so, influencers?
With digital influencers, you can authentically and powerfully build brand awareness, tapping into an expansive audience and encouraging consumers to dive deeper into your brand.
IM provides your business with an opportunity to offer a relatable, humanised approach to selling; an approach with the power to resonate and a narrative followers can connect to.
Influencer campaigns have the power to provoke a personalised dialogue and establish long-term relationships with consumers while driving traffic and encouraging sales.
For the price of one talent, you are hiring a creative director, photographer, videographer, model and editor… all in one expert package, and adored by their existing loyal audience.
core elements
Campaign Proposal
Talent Sourcing
Managing Deliverables
Measuring Results
more than just "#ad..."
WHAT MY CLIENTS ARE SAYING...
Let's blur the lines."
